COPA REBRAND
Copa is a canned tequila cocktail company operating out of New Jersey. They came to me looking to rebrand in order to elevate and improve upon various brand elements including the logo, logo treatment, and packaging. They really liked the overall feel of their existing branding, but recognized where it could be improved upon. Copa had successfully existed in the market for about 2 years with the original branding, but they were ready to take things to the next level.
The logo treatment was problematic for a couple of reasons. One, the word mark got lost in the graphic, and the tagline was far too small in most applications. Two, the graphic also relied on many colors in order to be successful. In the rebrand, we created a graphic that worked with far less colors and even worked in one color applications. The word mark itself also needed some love. Since this mark is applied over a somewhat busy graphic, it was important to create something a little bit more full and dense. The new word mark can hold a lot of weight completely on it’s own.
The packaging really leans on the logo and typography. It aims to communicate the flavorful profile of the cocktails, as well as its natural ingredients.
Part of the rebrand was to also create a line of Merch. We wanted to create something that felt fun that didn’t feel like a promotional piece, and rather use the elements from the brand to create a more lifestyle line.
