DECIMATE JERSEY DESIGN
Decimate is a dubstep producer from Tucson, Arizona who was in need of a custom jersey design to wear on stage during performances. He wanted it to relate to his logo, but have a slightly different, more premium feel. The final jersey was fully embroidered.
The process began with a few rounds of sketching, to try and nail the balance of the existing Decimate logo, and what the jersey wanted to feel like. Once we landed on a direction, the process of digitizing began, and finally getting all of the assets laid out for the embroidery. The photos are from his 10/20 show with Virtual Riot.
The Full project took about 3 weeks of designing, 2 more weeks for production, and included 3 client meetings.