EASTERN LIFESTYLE
For those who take pride in their grind, Eastern Lifestyle Co. provides streetwear that works as hard as you do. We believe there is real glory in hustle, and those who understand hard work deserve to be represented in our increasingly softening culture. Roll up your sleeves, get your hands dirty.
Eastern is a super type driven brand, and has a pretty detailed icon, which lent itself to a pretty extensive suite of alternate logos. It also makes for tons of opportunities to create cool alt lock ups for fresh apparel designs without having to deviate from the brand fonts, illustration style, or color palette. This has helped make the brand really flexible and fun to work with.
The final piece of the Eastern Branding scope was a landing page. The site is always a great place to see everything come together in one place.
